
How Thai Boat Noodle.PS Built a Direct Ordering Channel That Rivals Its Delivery-App Sales
Thai Boat Noodle.PS ran nearly all of its online orders through delivery apps, paying a commission on every sale and juggling a tablet for each provider. With Orders.co, the Gilbert, AZ restaurant built its own ordering website and pulled its providers onto one device. The direct channel now brings in about a third as much subtotal revenue as Uber Eats, DoorDash, and Grubhub combined, commission-free.






















